During my tenure at Korotoshop eCommerce, my role as a marketer encompassed a variety of tasks aimed at enhancing the online presence and driving sales for the business. Here's an outline of the key marketing tasks I undertook:
Digital Marketing Strategy: I developed and executed comprehensive digital marketing strategies tailored to Korotoshop's target audience and business goals. This involved identifying the most effective digital channels and tactics to maximize reach and engagement.
Social Media Management: I managed and curated content for Korotoshop's social media platforms, including Instagram, Facebook, and Twitter. This included creating visually appealing posts, writing engaging captions, and using relevant hashtags to increase visibility.
Content Creation: I generated engaging and SEO-optimized content for the website's blog, product descriptions, and landing pages. This content aimed to provide value to customers while improving search engine rankings.
Email Marketing: I orchestrated email marketing campaigns to nurture leads and retain existing customers. This involved creating compelling email templates, segmenting the audience, and tracking open and click-through rates.
Paid Advertising: I designed and managed pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media. This included keyword research, ad copywriting, budget allocation, and continuous optimization to maximize ROI.
Search Engine Optimization (SEO): I conducted keyword research, optimized on-page content, and implemented technical SEO improvements to enhance the website's visibility on search engines and increase organic traffic.
Conversion Rate Optimization (CRO): I analyzed user behavior using tools like Google Analytics to identify conversion bottlenecks and opportunities for improvement. A/B testing and UX enhancements were deployed to optimize the customer journey.
